廣告准則如何運用于中國酒店之研究

Pao Yue-kong Library Electronic Theses Database

廣告准則如何運用于中國酒店之研究

 

Author: 章茂紅
Zhang, Maohong Alice
Title: 廣告准則如何運用于中國酒店之研究
Guang gao zhun ze ru he yun yong yu Zhongguo jiu dian zhi yan jiu
Advertising appeal used by hotels in China
Degree: M.Sc.
Year: 2004
Subject: Hong Kong Polytechnic University -- Dissertations
Advertising -- Hotels -- China
Department: School of Hotel and Tourism Management
Pages: 43 leaves : ill. ; 30 cm
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1781016
URI: http://theses.lib.polyu.edu.hk/handle/200/104
Abstract: Nil

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