The adoption of online shopping : a study on Hong Kong and the United Kingdom

Pao Yue-kong Library Electronic Theses Database

The adoption of online shopping : a study on Hong Kong and the United Kingdom

 

Author: Kwan, Chun-kau Leo
Title: The adoption of online shopping : a study on Hong Kong and the United Kingdom
Degree: D.B.A.
Year: 2003
Subject: Hong Kong Polytechnic University -- Dissertations
Teleshopping -- China -- Hong Kong
Teleshopping -- Great Britain
Shopping -- Computer network resources
Consumer behavior
Department: Graduate School of Business
Pages: iv, 151, 44 leaves ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1737683
URI: http://theses.lib.polyu.edu.hk/handle/200/1102
Abstract: This study proposed a model that synthesized the traditional decision-making process model and the theory of reasoned action. It examined the effects of the areas that relate to consumers' attitudes towards online shopping and their intention to use the Internet as a shopping medium. These factors include the perceived risks online, customer services online and consumers 'innovativeness and the level of Internet usage of respondents. The results of this survey suggest that the perceived risk online (RISKS) is one of the most important factors affecting consumers attitudes towards and their adoption of online shopping Two factors, domain specific innovativeness (DSI) and customer services online (CSO) in the pre-selection stage are also statistically significant as the antecedents of positive attitudes and intentions towards online shopping. Major differences between Hong Kong and the United Kingdom samples were found Hong Kong respondents reported negative attitudes and intentions towards online shopping relative to the United Kingdom sample. For the Hong Kong sample, Perceived Risks Online (RISKS) was reported as the most influential factor followed by DSI and Pre-selection CSO. However the order was different in the United Kingdom sample. DSI was reported as the most important factor, followed by RISKS and Pre-Selection CSO. It is believed that the differences between Hong Kong and the United Kingdom are attribute to their varied cultural and local environmental backgrounds.

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