Service breakthrough at Fotomax

Pao Yue-kong Library Electronic Theses Database

Service breakthrough at Fotomax

 

Author: Lam, Wai-ching Maria
Title: Service breakthrough at Fotomax
Degree: M.B.A.
Year: 1990
Subject: Fotomax (F.E.) Ltd
Customer services -- Quality control
Video rental services -- China -- Hong Kong
Photography -- Printing processes
Hong Kong Polytechnic -- Dissertations
Department: Dept. of Management
Pages: ix, 71 leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1150967
URI: http://theses.lib.polyu.edu.hk/handle/200/112
Abstract: Chapter One introduces the movtivation and the objective of this research paper. Chapter Two discusses various issues on the service marketing with particular references on a therorectical standpoint. This chapter also addresses the concept between service and service breakthrough and discusses the elements contained in a service breakthrough system. Chapter Three is a literature review on the Conceptual Model of Service Quality. Chapter Four briefs the methodology used in the preparation of collecting inputs from various marketing surveys. Chapter Five introduces the background of Fotomax (F.E.) Ltd. and analyses its marketing conditions. Chapter Six summarizes the results of findings for the service standard of Fotomax, based on which the recommendations are made. Chapter Seven outlines the recommendations on the new service breakthrough system which will be adopted by Fotomax. Chapter Eight contains a summary conclusion of this research project.

Files in this item

Files Size Format
b11509673.pdf 2.560Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information