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dc.contributorDepartment of Managementen_US
dc.creatorLam, Wai-ching Maria-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/112-
dc.languageEnglishen_US
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.titleService breakthrough at Fotomaxen_US
dcterms.abstractChapter One introduces the movtivation and the objective of this research paper. Chapter Two discusses various issues on the service marketing with particular references on a therorectical standpoint. This chapter also addresses the concept between service and service breakthrough and discusses the elements contained in a service breakthrough system. Chapter Three is a literature review on the Conceptual Model of Service Quality. Chapter Four briefs the methodology used in the preparation of collecting inputs from various marketing surveys. Chapter Five introduces the background of Fotomax (F.E.) Ltd. and analyses its marketing conditions. Chapter Six summarizes the results of findings for the service standard of Fotomax, based on which the recommendations are made. Chapter Seven outlines the recommendations on the new service breakthrough system which will be adopted by Fotomax. Chapter Eight contains a summary conclusion of this research project.en_US
dcterms.extentix, 71 leaves : ill. ; 30 cmen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued1990en_US
dcterms.educationalLevelAll Masteren_US
dcterms.educationalLevelM.B.A.en_US
dcterms.LCSHFotomax (F.E.) Ltden_US
dcterms.LCSHCustomer services -- Quality controlen_US
dcterms.LCSHVideo rental services -- China -- Hong Kongen_US
dcterms.LCSHPhotography -- Printing processesen_US
dcterms.LCSHHong Kong Polytechnic -- Dissertationsen_US
dcterms.accessRightsrestricted accessen_US

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