The operation performance, strategic and marketing effectiveness of the Bank of China Group in Hong Kong

Pao Yue-kong Library Electronic Theses Database

The operation performance, strategic and marketing effectiveness of the Bank of China Group in Hong Kong

 

Author: Fung, Kwok-wah
Title: The operation performance, strategic and marketing effectiveness of the Bank of China Group in Hong Kong
Degree: M.B.A.
Year: 2000
Subject: Bank of China -- Management
Banks and banking -- China -- Hong Kong
Bank management -- China -- Hong Kong
Strategic planning -- China -- Hong Kong
Bank marketing -- China -- Hong Kong
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: viii, 105 leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1520792
URI: http://theses.lib.polyu.edu.hk/handle/200/1324
Abstract: Nil

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