Supply chain management as marketing tools

Pao Yue-kong Library Electronic Theses Database

Supply chain management as marketing tools

 

Author: Poon, Albert Shu-wa
Title: Supply chain management as marketing tools
Degree: M.B.A.
Year: 1999
Subject: Business logistics
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: vii, 78, [9] leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1471866
URI: http://theses.lib.polyu.edu.hk/handle/200/1396
Abstract: In response to the different forces of change in the market such as the shortening product life cycles, the stiffening requirements for customer services, the increasing competition among local and global players, the ever increasing pressure on prices and costs, many enlightened companies in the USA, Europe, Japan, and Hong Kong have recognized that business can no longer be run as usual. A fundamental change in doing business among different trading partners is believed to be necessary. Supply Chain Management is receiving tremendous attention in recent years and believed to be the solution. It is the purpose of this research project to thoroughly study how Supply Chain Management can be used as marketing tools to differentiate companies from their competitors. By incorporating the recent developed insights on this subject, this research aims to build a positive correlation between the marketing strategies of a number of successful companies and their Supply Chain Management strategies. The outcomes of the research show Supply Chain Management is being widely used at different levels by various companies to create competitive advantage over their rivals.

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