基於遊客體驗的海洋旅遊研究 : 以舟山群島為例

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基於遊客體驗的海洋旅遊研究 : 以舟山群島為例

 

Author: 苗玲
Miao, Ling
Title: 基於遊客體驗的海洋旅遊研究 : 以舟山群島為例
Ji yu you ke ti yan de hai yang lu you yan jiu : yi Zhoushan qun dao wei li
Degree: M.Sc.
Year: 2006
Subject: Hong Kong Polytechnic University -- Dissertations.
Ocean travel -- China -- Case studies.
Consumer satisfaction -- China -- Case studies.
Department: School of Hotel and Tourism Management
Pages: 95 leaves : charts ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1986328
URI: http://theses.lib.polyu.edu.hk/handle/200/1498
Abstract: Experience tourism represents an advanced stage of tourism compared with sightseeing tourism and relaxation tourism. Experience tourism reflects the full respect of experience economy to the human natures. With the development of experience tourism, tourists will focus more on their unique tour experiences. Experience tourism is not only an opportunity but also a challenge for the ocean tourism in China. Ocean tourism could attract more tourists and expand its market if it utilizes its unique products and special ocean culture as experience elements. However, the current situation of ocean tourism is lack of experience value in the products and services. Therefore, we should seek some new ways to develop products and services in ocean tourism based on tourist experience. This paper chose one of the most popular ocean tourism products in Zhoushan, as a subject and investigated the constructive elements in tourist experience based on the needs of tourists. This paper started with the influences of tourism product innovation on tourist experience, then proposed a model of the relationship between tourist experience, tourist satisfaction, and the following behavior of tourists (i.e. tourist loyalty), and concluded that tourist experience improves tourist satisfaction and thereby enhances tourist loyalty based on the developmental pathway of experience tourism. The influence factors of island tourism products are discriminated, and established a structural model of tourist experience, which includes three basic elements: attractions, facilities, and services. This model was further verified by questionnaires and analyses in Putuo Shan, Zhujia Jian, and Taohua Island. Finally, we combined this model and the theory of tourism product innovation and made some suggestions on product innovation in Zhoushan's ocean tourism based on tourist experience.

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