|Author:||Fung, Kin-ming David|
|Title:||Understanding the individual mutual fund investors in Hong Kong : factors influencing purchase decision|
|Subject:||Mutual funds -- China -- Hong Kong|
Stockholders -- China -- Hong Kong
Investments -- China -- Hong Kong
Hong Kong Polytechnic University -- Dissertations
|Department:||Dept. of Management|
|Pages:||152, 17, 10,  leaves : ill. ; 30 cm|
|Abstract:||Researches on mutual fund consumer behavior in Asia are few and uncommon. Using Professor Capon et al's (1994 & 1996) conceptual framework in the United States as reference on the study of mutual fund consumers based on information search, selection criteria, purchase activities and demographic variables; this study introduced two additional key variables----Chinese culture and ethnicity. Survey data were collected from mutual fund holders in Hong Kong through 13,380 random telephone calls in November 1999 immediately after the active promotion of the Tracker Fund by the Hong Kong government. While Capon et al's conceptual framework could be applied to the Hong Kong environment, the results of market segmentation do not provide a great deal of support as a useful tool for delineating differing patterns of purchase behavior and demographic characteristics. We found that two different country environments can produce quite different behaviors in the mutual fund processes. Additionally, even within one small geographic environment in Hong Kong, there are major consumer behavior differences between the Chinese and the non-Chinese mutual fund investors. Culture, ethnicity and other variables should be included in the framework for further studies. Implications for marketers in Hong Kong are also suggested.|
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