A study of Hong Kong tertiary education industry : electronic engineering

Pao Yue-kong Library Electronic Theses Database

A study of Hong Kong tertiary education industry : electronic engineering


Author: Tsang, Chiu-ming Jimmy
Title: A study of Hong Kong tertiary education industry : electronic engineering
Degree: M.B.A.
Year: 1993
Subject: Electronics -- Study and teaching (Higher) -- China -- Hong Kong
Hong Kong Polytechnic -- Dissertations
Department: Dept. of Management
Pages: vi, 92 leaves ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1150948
URI: http://theses.lib.polyu.edu.hk/handle/200/1623
Abstract: The project aims to study the tertiary level Electronic Engineering Education Industry of Hong Kong. The study will look into the industry from the business and marketing point of view. The published material and survey from the tertiary institutions, Government agency are used. The admission personnel, educators, personnel consultants and Electronic Industry participants are interviewed and the results are used in the study. The industry structure had been analyzed based on Michael E. Porter's Industry Structure Model. As a result, a clear picture shows that the most important force of the industry is the bargaining power of the buyers (the students). The Electronic Engineering Education participants had been analyzed according to their background, mission, objectives, strategy, business portfolio, and strength and weakness. These analysis findings are used to make up a complete picture of the market, showing the relative market position of each participant and the competition situation. It is found out that the participants' position is very clear-cut and rigid in relation to each class of the participants, the University and the Polytechnic. In the study it is found out that no participant has spent significant effort to reposition themselves. The common thread of the industry participants is that how to promote the Electronic Engineering study discipline, in order to turnaround the trend of losing quality students to other disciplines of same level institutions. In concluding the above analysis, some institutional policy and practice ineffectiveness are found. Most institutions have neglected the importance of marketing in the growing competitive market, and the need of flexible organizational structure and admission system to adapt the dynamic market change. Finally a recommendation in the organizational change and marketing strategy are made.

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