選擇杭州為會展旅遊目的地的決策分析

Pao Yue-kong Library Electronic Theses Database

選擇杭州為會展旅遊目的地的決策分析

 

Author: 倪華
Ni, Hua
Title: 選擇杭州為會展旅遊目的地的決策分析
Xuan ze Hangzhou wei hui zhan lu you mu de di de jue ce fen xi
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Tourism -- China -- Hangzhou.
Department: School of Hotel and Tourism Management
Pages: 82 leaves : ill. ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2166808
URI: http://theses.lib.polyu.edu.hk/handle/200/1626
Abstract: With the advancement of industry and commerce, the development of economy, The domain of MICE is playing a role more and more important, the market of MICE has been into the commercialized era. Each government institution takes MICE as the rising domain and as the strategy of filling up the inanition or of developing the new-age cities. The domain of MICE is indeed the fastest pullulated industry in the field of tour, which helps to upgrade the city's image and to increase its popularity . In addition, MICE is influenced least by mid-season and off-season in the tour industry . Just because of the various merits of MICE, the HangZhou city has applied herself to do the research of its development these years. This research report, referenced to the studies and opinions of quite lots of scholars, has studied out 27 important properties of distinguishing the destination's high or low qualities from the point of view of meeting planners. By reviewing the continuously changing decisions and analyzing the factors which influence the planners' decision-making, this report has funded out the satisfaction difference for the property of the city of Hangzhou of meeting planners. In that way, it has presented the ideas and advices for the MICE industry's development of Hangzhou's city.

Files in this item

Files Size Format
b21668085.pdf 11.43Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information