上海商務酒店旅遊市場研究

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上海商務酒店旅遊市場研究

 

Author: 吳志英
Wu, Zhiying
Title: 上海商務酒店旅遊市場研究
Shanghai shang wu jiu dian lu you shi chang yan jiu
A study on the tourism market of Shanghai business hotels
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Hotels -- China -- Shanghai.
Department: School of Hotel and Tourism Management
Pages: 54 leaves : ill. ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2166819
URI: http://theses.lib.polyu.edu.hk/handle/200/1764
Abstract: Studying the behavior of selecting hotel has a long tradition in hospitality research. In the china the business traveler's market expanding is very fast, meanwhile the hotel industry still facing fierce competition from some reasons. Especially of shanghai, As a three big city among of china the hotel competition all the more of impetuosity. In order to fully capture this market, it is important to better understand business traveler's hotel selection criteria, and help further establish and change suitable strategies to maintain and attract more business travelers. The aim of the study is threefold: l)To know the basic behavior of Shanghai business travelers;2)To identify what is most important attribute when they select hotel;3)To identify correlation between selecting hotel behavior and traveler's socio-demographic characteristics. 43 attributes were examined is a sample of business travelers (N=300) who had stayed in Shang Hai hotels for business traveler. The finding indicated that cleanness of the hotel; safety and security; friendly service of hotel staff; comfortable mattress and pillows, good quality bath and wash towels, low price are most important attributes when the business travelers select hotels. These hotel service attributes are further categorized into ten factors. The study revealed that there were many significant differences between traveler's socio-demographic characteristics. Implication of findings for hotel operators in hotel industry was discussed.

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