歷史文化名城的旅遊市場分析和旅遊產品開發研究: 以紹興為例

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歷史文化名城的旅遊市場分析和旅遊產品開發研究: 以紹興為例

 

Author: 俞關英
Yu, Guanying
Title: 歷史文化名城的旅遊市場分析和旅遊產品開發研究: 以紹興為例
Li shi wen hua ming cheng de lu you shi chang fen xi he lu you chan pin kai fa yan jiu : yi Shaoxing wei li
Analysis of historical culture city's tourism market and research of it's tourism product: a case study in Shaoxing
Degree: M.Sc.
Year: 2003
Subject: Hong Kong Polytechnic University -- Dissertations
Tourism -- China -- Shaoxing -- Case studies
Cities and towns -- China -- Shaoxing -- Case studies
Department: School of Hotel and Tourism Management
Pages: viii, 87 p. ; 30 cm
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1717723
URI: http://theses.lib.polyu.edu.hk/handle/200/1869
Abstract: In the most recent 100 years, human society has experienced great changes and these changes have spurred on tourist activity and intensions. As one of the particular resources for tourism, historical culture is playing a very important role and at the same time springing the development of China's tourism industry. Since the 1990's, China's historical culture cities have been facing severe challenges in the processing of industrialization, urbanization, and modernization. A method to keep these historical culture cities' sustainable development between protection and tourism development seems necessary and meaningfully. This research focuses on one of the first 24 national historical culture cities-Shaoxing. In order to achieve research objectives, the researcher used two research methods: questionnaire, and in-depth interview with case study. The researcher first analyzed Shaoxing's domestic tourism market, then summarized the character of visitors to the historical culture city, and finally integrated city protection and tourism development into the realistic conditions of Shaoxing. In addition, the researcher is making suggestions on how to handle these problems in other historical culture cities in China.

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