| Author: | Yu, Ka-lun |
| Title: | Enhancing the competitive advantages of hotels in Hong Kong : the derivation of business values from E-commerce |
| Degree: | M.B.A. |
| Year: | 2000 |
| Subject: | Hotels -- China -- Hong Kong Electronic commerce Hong Kong Polytechnic University -- Dissertations |
| Department: | Department of Management |
| Pages: | vi, 130 leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | E-commerce is quickly becoming an important part of all company's growth strategies. Deploying E-commerce solutions is about removing geographic and time barriers, streamlining business processes to reduce overhead and increase the speed of execution as well as allowing companies to conduct business transactions and create new ways of delivering value and service to customers. Most importantly, it is about gaining competitive advantages. E-commerce bases mainly on the Internet. To many companies, the first use of the Internet is to communicate with customers to deliver product and promotional messages. Other companies have moved beyond this first step to allow customers to order products and services that can be delivered either via traditional channels or via the Internet. More visionary companies are using the Internet to apply the benefits of computing to all facets of their business. Here, the Internet becomes a global network providing a standard means of efficiently connecting with not only every employee, but also with customers, suppliers, vendors and channel partners. While E-commerce solutions are benefiting different industries in overseas countries, the application of E-commerce in the business environment of Hong Kong has just started for not long. In view of the challenges the hotel industry of Hong Kong is facing, this report presents the business values of E-commerce and describes how they can be used for enhancing the competitive advantages of the hotels in Hong Kong. In the report, the business values of E-commerce are analyzed qualitatively while the ways the competitive advantages of the hotels can be enhanced are addressed through the conducting of a survey. A business model that the hotel practitioners can use for enhancing the competitive advantages of the hotels is also proposed in the report. The model not only proposes the ways the competitive advantages can be enhanced, but also highlights some key areas of concern for E-commerce endeavors. These are related to information technology strategies and change management. Finally, the report also discusses the practical implications of the research results and suggests further research efforts relevant to the subject. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b15207377.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 4.49 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/1900