茶文化節事活動的遊客動機研究 : 以杭州西湖龍井開茶節為例

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茶文化節事活動的遊客動機研究 : 以杭州西湖龍井開茶節為例

 

Author: 李娜
Li, Na
Title: 茶文化節事活動的遊客動機研究 : 以杭州西湖龍井開茶節為例
Cha wen hua jie shi huo dong de you ke dong ji yan jiu : yi Hangzhou Xi Hu Long jing kai cha jie wei li
Motivations of tea culture festival's tourists : West Lake Longjing tea festival as a case
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Tourism -- Psychological aspects.
Tea -- China -- Hangzhou Shi.
Department: School of Hotel and Tourism Management
Pages: 63 leaves ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2166821
URI: http://theses.lib.polyu.edu.hk/handle/200/1938
Abstract: Festivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. Festivals are a type of cultural events and are travel attractions with unique features. Much research, undertaken from a variety of perspectives, exists on festivals. However, very few studies related to tea cultures have been published. The main objective of this study is to profile tourists based upon their motives and demographic characteristics. The research reveals the features of tea culture tourists' demography and motivation, and their relationship. It also reveals that there are five motivational dimensions exist, and the features of motivation dimensions.

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