論特許經營在中國餐飲業發展中的機遇和挑戰

Pao Yue-kong Library Electronic Theses Database

論特許經營在中國餐飲業發展中的機遇和挑戰

 

Author: 宋青青
Song, Qingqing
Title: 論特許經營在中國餐飲業發展中的機遇和挑戰
Lun te xu jing ying zai Zhongguo can yin ye fa zhan zhong de ji yu he tiao zhan
Degree: M.Sc.
Year: 2002
Subject: Hong Kong Polytechnic University -- Dissertations
Caterers and catering -- China
Restaurants -- China
Food service -- China
Department: School of Hotel and Tourism Management
Pages: vii, 80 leaves ; 30 cm
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1643123
URI: http://theses.lib.polyu.edu.hk/handle/200/2007
Abstract: The continuous development of the catering industry in China brings in more opportunities and challenges for franchising. The purpose of this study is to find out the factors affecting the franchising of the international and indigenous enterprises through the three methods, namely literature review, in-depth interviews and factors analysis. These factors include business culture, operation ideas, management model, talent policy and service-oriented behavior. Through the gap analysis about the comparison between the foreign and national brands, the study also explores the ways to solve the above problems.

Files in this item

Files Size Format
b16431236.pdf 3.029Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information