An exploratory study of educational tourism in Hong Kong

Pao Yue-kong Library Electronic Theses Database

An exploratory study of educational tourism in Hong Kong

 

Author: Lee, Tze-wai Wee
Title: An exploratory study of educational tourism in Hong Kong
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Foreign study -- China -- Hong Kong.
Students -- China -- Hong Kong -- Travel.
Tourism -- China -- Hong Kong.
Department: School of Hotel and Tourism Management
Pages: 201 leaves : ill. ; 30 cm.
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2166828
URI: http://theses.lib.polyu.edu.hk/handle/200/2011
Abstract: Educational Tourism is a tour undertaken away from home for more than 24 hours with education as the major purpose. Educational activities vary for both educational or recreational, which provide opportunities for leisure, social or cultural experiences, but it is needed to be accompanied with a 'Teacher' to lead the activities. It is a continuum of leisure interests which presents growth opportunities and has increasingly becoming important in the tourism sector. Education tourism is a hot topic during long school holidays in Hong Kong. It is easy to find advertisements of educational tours in the featured sections of newspapers. There are an increasing numbers of students joining these tours. However, the purpose among parents and children for attending such tours are likely to be different. Therefore, the selection criteria of the tour are likely to be diverse as well. To both parents and children, there are benefits in terms of satisfaction and personal development of the educational tour. It is common for parents initiating the tour, while children influence the purchase decision on the tour selection based on their own interests. For parents, educational tour is a combination of learning, educational, self-discovery and personal development. While for children, educational tour is a tour of relax, recreate and enhance social life circle. In order to have a successful marketing of such new and profitable market, customers want to have more options. They would like to have a lot of choices with new selections coming up regularly. It is always needed to have a wide variety of items to the customers.

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