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dc.contributorDepartment of Managementen_US
dc.creatorLi, On-tak Andrew-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/2020-
dc.languageEnglishen_US
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.titleThe role of guanxi in channel development : the case of China industrial marketen_US
dcterms.abstractHow to cope with your distributor in China? Local adaptation of Chinese "Guanxi" theory to supplement western channel management is given in this study. This paper reviews the western channel management theory, transaction cost analysis and relational development theory as a framework, comparing it with the Chinese networking theory "guanxi" and develops a model to assist practitioners in the international market gain deeper insight and seek the way to better channel performance. Four firms entering into guanxi-type system with its supplier, their response and consequence will be explained by the relational development theory with supplement to "guanxi" system. Guanxi largely reduces the opportunistic behaviour and encourages the commitment from the Chinese counterpart and at the same time enhances the channel performance as well.en_US
dcterms.extent51 leaves ; 30 cmen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued2001en_US
dcterms.educationalLevelAll Masteren_US
dcterms.educationalLevelM.B.A.en_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.LCSHIndustrial marketingen_US
dcterms.LCSHRelationship marketingen_US
dcterms.accessRightsrestricted accessen_US

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Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/2020