The relationship between the three types of event managers : the perspective of the PEO

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The relationship between the three types of event managers : the perspective of the PEO


Author: Fuk, Siu-luen Codia
Title: The relationship between the three types of event managers : the perspective of the PEO
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Exhibitions -- Planning.
Special events industry.
Special events -- Management.
Department: School of Hotel and Tourism Management
Pages: viii, 65 leaves : ill. (some col.) ; 30 cm.
Language: English
Abstract: The purpose of this research paper is to investigate the relationship between event managers who work as different stakeholders in the events industry, namely, the client (Client), the professional event organizers (PEG) and venue suppliers (Venue). This study will be carried out from the perspective of the PEG. A qualitative method is adopted using face-to-face and email interviews with ten different PEO. Each had, on average, ten years solid experience in the events industry. In general, PEOs felt their role is to act as a "one-stop-shop" for their clients and as the key liaison between the client and the venue. Their roles, though sometimes costly, were felt to be worthwhile, providing each of the stakeholders with real benefits. The study further builds on Goldblatt's 'event planning process' by showing that each of the stakeholders plays different roles in the five stages of research, design, planning, coordination and evaluation. Competing and at times conflicting needs of the client and venue can potentially lead to tension at various stages of the process. Initially, the PEO's role was to act as an intermediary to ensure cooperation among the three until event delivery. However, conflicting needs appear to be a threat to the position of PEO and consequently affect the inter-relationship. Professionalism was found to build up PEO's comparative advantages in strengthening both their role and the relationships with the other stakeholders. The study subsequently identifies the true challenges that are faced by PEO. Apart from general economic circumstances, the PEOs suffer from the negative impact of the intrusion on their turf by inexperienced players. It is revealed that it becomes necessary for the PEOs to continuously sustain their level of professionalism and to ensure harmonious cooperation among the three stakeholders in the event management process.

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