中國旅行社電子商務運營模式研究

Pao Yue-kong Library Electronic Theses Database

中國旅行社電子商務運營模式研究

 

Author: 劉政奇
Liu, Zhengqi
Title: 中國旅行社電子商務運營模式研究
Zhongguo lu xing she dian zi shang wu yun ying mo shi yan jiu
The research on building up an e-commerce business model for travel agencies in China
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Travel agents -- China.
Electronic commerce -- China.
Department: School of Hotel and Tourism Management
Pages: 84 leaves : ill. ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2166807
URI: http://theses.lib.polyu.edu.hk/handle/200/2179
Abstract: The travel agent industry has been undergoing profound revolution as the E-commerce is developing. An E-commerce business model for travel agency in China becomes a decisive factor in the sector. The choice of E-commerce business model determines the success of E-commerce for travel agencies in China. This thesis focuses on building up an E-Commerce business model for travel agencies in China. The literature of tourism E-commerce was reviewed. This thesis adopted the case study and in-depth interview approaches. Five cases of ctrip, China-sss, eztravel, mangocity and byecity were analyzed from five aspects viz customer value, users' coverage, revenue sources, operations and core competence. By interviewing with key persons from ctrip, China-sss, eztravel and research institutes, this thesis put forward five basic components of E-commerce business model for travel agencies in China including customer value, users' coverage, revenue sources, operations and core competence. Other factors were analyzed including business strategy, organization structure, management system, company culture, core competence and technology, which influence the operations of E-commerce business model for travel agencies in China.

Files in this item

Files Size Format
b21668073.pdf 13.10Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information