差異化品牌戰略 : SCZB 的競爭戰略

Pao Yue-kong Library Electronic Theses Database

差異化品牌戰略 : SCZB 的競爭戰略

 

Author: 張紅
Zhang, Hong
Title: 差異化品牌戰略 : SCZB 的競爭戰略
Cha yi hua pin pai zhan lue : SCZB de jing zheng zhan lue
Degree: M.B.A.
Year: 2004
Subject: Hong Kong Polytechnic University -- Dissertations
Brand name products -- China -- Case studies
Department: Graduate School of Business
Pages: 83 leaves : ill. ; 30 cm
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1778708
URI: http://theses.lib.polyu.edu.hk/handle/200/2210
Abstract: Nil

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