| Author: | 張紅 Zhang, Hong |
| Title: | 差異化品牌戰略 : SCZB 的競爭戰略 Cha yi hua pin pai zhan lue : SCZB de jing zheng zhan lue |
| Advisors: | 陳光輝 |
| Degree: | M.B.A. |
| Year: | 2004 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Brand name products -- China -- Case studies |
| Department: | Graduate School of Business |
| Pages: | 83 leaves : ill. ; 30 cm |
| Language: | Chinese |
| Abstract: | Nil |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17787087.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 9.13 MB | Adobe PDF | View/Open |
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