| Author: | Zhang, Yuhong |
| Title: | A series analysis of Chinese outbound tourism to Australia |
| Degree: | M.Sc. |
| Year: | 2006 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Tourism -- China. Chinese -- Travel -- Australia. Tourism -- Australia. |
| Department: | School of Hotel and Tourism Management |
| Pages: | [vi], 73 leaves : ill. ; 31 cm. |
| Language: | English |
| Abstract: | Economic development and improvement in living standards, as well as political liberation in China have contributed to the growth in international travel demand. Since the implementation of the open door policy in 1982, tourism development in China has experienced rapid growth. In the meantime, China has also become an important international tourism market, especially for countries in the Asia Pacific region. Chinese outbound tourism has been managed and regulated by the Approved Destination Status (ADS) system, which is based on bilateral tourism agreement between China and overseas destinations. In particular, the dramatic increase in the number of Chinese tourists to Australia has taken place after 1999 when Australia became the first western country to be granted Approved Destination Status by the Chinese government. This paper describes the development of Chinese outbound tourism in general, and to Australia in particular. It is to examine the perceptions of Australia as a tourism destination for the inbound Chinese. The results of this thesis may help attract more visitors from China to visit Australia. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b20954037.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 8.02 MB | Adobe PDF | View/Open |
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