|Author:||Lai, Tin-chi Christine|
|Title:||A social capital model of organizational citizenship behavior : a study of bank employees in greater China|
|Subject:||Hong Kong Polytechnic University -- Dissertations|
Bank employees -- China -- Hong Kong -- Attitudes
Bank employees -- China -- Shanghai -- Attitudes
Bank employees -- Taiwan -- Attitudes
|Department:||Graduate School of Business|
|Pages:||ix, 140 leaves : ill. (some col.) ; 30 cm|
|Abstract:||Although organizational citizenship behavior (OCB) has received a great deal of attention, especially in terms of its antecedents and consequences, researchers have not considered the social and relational context of OCB. Social exchange theory explains some relationship involving OCB, but it does not explicitly test how the exchange relationship comes into effect. This study proposes and empirically examines a new model of OCB based on social capital theory. It focuses on the key themes of social capital - trust, norm of reciprocity and networks within a Chinese context where relationships and networks are especially salient. To examine the relational context of OCB, social capital theoretical framework is developed to understand inputs to both interpersonal and organizational forms of OCB (i.e., OCBI and OCBO). Interpersonal levels of trust and norm of reciprocity are hypothesized as positive predictors of OCBI while organizational levels of trust and norm of reciprocity are hypothesized as positive predictors of OCBO. Social network characteristics (in the forms of support received, depth of relationship, network size, frequency and range) are hypothesized as positive determinants of OCBI and OCBO. Individualism-collectivism, as an individual difference, has been marginally examined in relation to OCB in previous studies. In this study, I assess its moderating effects on the relationship between social capital and OCBI and OCBO. It is proposed that the higher collectivistic value, the stronger relationship between social capital and OCB. As social networks span cultures, the target population for this research is the employees in a multi-national bank. Survey data was collected from 388 employees of bank branches in Hong Kong, Taiwan and Shanghai. Using multiple hierarchical (moderated) regression, hypotheses were tested. Although weak direct effects were detected, the moderating influence of individualism-collectivism was strong. This study contributes to existing literature by opening up a new area for OCB research by applying social capital theory. Implications for researchers and organizations are discussed and suggestions for future research are offered.|
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