企業文化對中國大陸酒店業競爭力的影響: 以湖南省五星級酒店為例

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企業文化對中國大陸酒店業競爭力的影響: 以湖南省五星級酒店為例

 

Author: 吳建紅
Wu, Jianhong
Title: 企業文化對中國大陸酒店業競爭力的影響: 以湖南省五星級酒店為例
Qi ye wen hua dui Zhongguo da lu jiu dian ye jing zheng li de ying xiang: yi Hunan Sheng wu xing ji jiu dian wei li
Degree: M.Sc.
Year: 2002
Subject: Hong Kong Polytechnic University -- Dissertations
Hotel management -- China -- Hunan Sheng
Corporate culture
Competition
Department: School of Hotel and Tourism Management
Pages: xii, 73 leaves : charts ; 30 cm
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1643152
URI: http://theses.lib.polyu.edu.hk/handle/200/2685
Abstract: This is an exploratory and demonstrational study about the impacts of corporate culture on hotel industry competitiveness in Mainland China. Through the three stages of comprehensive research design, namely literature reviews, in-depth interviews with top managers of the five-star hotels in Hunan province, and primary data analysis by descriptive statistics, the study has supported the research model proposed by the author and assessed the impacts of corporate culture on hotel competitiveness. The results indicate that hotel value conception, hotel management philosophy and hotel corporate spirit have shown positive impacts on customer satisfaction and hotel employees. Further, customer satisfaction and hotel employees have shown positive impacts on hotel competitiveness in the market. Having said that, the study has identified that corporate culture has both positive impacts and negative impacts on hotel competitiveness in the industry. Based on the result of the study, the author suggests to the hoteliers that they should pay more attentions to the negative impacts of corporate culture, and identify the problems as soon as they exist in the hotels so that the problems can be resolved as soon as possible. The study also found that hotels should pay particularly attention to the value conception of employees and the value conception of customers. In facing the hotel drastic competition as in Mainland China, hotels not only have to deploy their strategies on marketing and sales, but also have to pay their attentions to their employees. Therefore, strategic corporate culture in hotels in Mainland China must be developed and made known to their staff members. In return, good corporate cultures help develop outstanding hotel employees, and that will benefit each of the visiting guests to the hotels.

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