體驗營銷應用於酒店餐飲的研究 : 以寧波華僑豪生大酒店為例

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體驗營銷應用於酒店餐飲的研究 : 以寧波華僑豪生大酒店為例

 

Author: 彭卓林
Peng, Zhuolin
Title: 體驗營銷應用於酒店餐飲的研究 : 以寧波華僑豪生大酒店為例
Ti yan ying xiao ying yong yu jiu dian can yin de yan jiu : yi Ningbo Hua qiao hao sheng da jiu dian wei li
Empirical study on experience marketing in catering of Hotel
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
Hotels -- China -- Ningbo Shi.
Caterers and catering -- Marketing.
Department: School of Hotel and Tourism Management
Pages: iii, 56 leaves : ill. ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2166809
URI: http://theses.lib.polyu.edu.hk/handle/200/2769
Abstract: With the rapid and continuous growth of the economic development in Ningbo, more and more social restaurants are set up, the hotel catering have to face the challenge. the objective of this study is to find out how to use the experience marketing in hotel catering.

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