How to manage new product development successfully : a case study of a local watch manufacturing firm

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How to manage new product development successfully : a case study of a local watch manufacturing firm

 

Author: Wong, Kam-shing
Title: How to manage new product development successfully : a case study of a local watch manufacturing firm
Degree: M.B.A.
Year: 1998
Subject: Clock and watch making -- China -- Hong Kong -- Case studies
New products
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: ix, 103, [ix] leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1425860
URI: http://theses.lib.polyu.edu.hk/handle/200/2786
Abstract: This research paper discusses the management of new product development in a local watch manufacturing firm. It covers various aspects of managing new product development (NPD). By defining the new product success as "On-Time Project", it is found that the company is not performing well in managing NPD. Various internal variables are explored to be related and influential to its performance in managing NPD. A recommendation with prioritized steps is proposed.

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