A study on airline strategic alliances and impact on air cargo industry in Hong Kong

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A study on airline strategic alliances and impact on air cargo industry in Hong Kong

 

Author: Pun, Tak-lun
Title: A study on airline strategic alliances and impact on air cargo industry in Hong Kong
Degree: M.Sc.
Year: 2004
Subject: Hong Kong Polytechnic University -- Dissertations
Aeronautics, Commercial -- China -- Hong Kong
Airlines -- China -- Hong Kong
Strategic alliances (Business)
Department: Dept. of Shipping and Transport Logistics
Pages: vi, 68 leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1781594
URI: http://theses.lib.polyu.edu.hk/handle/200/3294
Abstract: Strategic alliances are common to any industry. Their presence is felt quite significantly in the airline industry. Starting in the US in 1978 deregulation of airline industry has since brought about sea changes in functioning of the industry. As to increase their competitiveness, airlines try to form strategic alliances. Until 1986, the first international airline alliance was formed. Through the evolving of the strategic alliances, global alliance groupings had been formed. These alliance groups are more concentrate on passenger handling cooperation. The initiatives of the alliance, such as code sharing, mutual frequent-flier program and common facilities (e.g., VIP lounge), have concentrated on fostering passenger growth. Also, travelers are quite familiar with those global alliances such as Star Alliance, oneworld, etc. On the other hand, growth in the global air cargo industry has been phenomenal and air cargo has become a vital source of revenue for the airlines during the past decade. Strategic alliance is also one of the various actions for airlines to gain their competitive edge on air cargo market. Until these several years, global air cargo alliances for airlines had been formed. The airline members tried to join together to improve their performance through the cooperation of operations and sharing of resources. This paper attempts to understand the developments of strategic air cargo alliances and find out whether there is improvement on the performance of those airlines being the strategic alliance members by comparing their previous performance as single airlines in Hong Kong. We also study on the impact of strategic air cargo alliance of airlines to the local air cargo industry.

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