The adoption of Internet banking by retail customers in Hong Kong

Pao Yue-kong Library Electronic Theses Database

The adoption of Internet banking by retail customers in Hong Kong

 

Author: Li, Siu-wai
Title: The adoption of Internet banking by retail customers in Hong Kong
Year: 2000
Subject: Internet banking -- China -- Hong Kong
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Computing
Pages: xiii, 157, [33] leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1539504
URI: http://theses.lib.polyu.edu.hk/handle/200/3305
Abstract: The Internet has been flourishing all over every part of the world. There is a definite move toward electronic banking based on the Internet. In view of the practical needs, this paper explores the adoption of Internet banking by retail customers in Hong Kong. In this study, we address the topic from two angles, namely 1) identifying the demography and behaviour of the potential adopters, 2) identifying the influence of behavioural, normative and perceived behavioural beliefs on the adoption of Internet banking. Through questionnaire survey, we have collected and analysed customer demography and customer behaviour in relating to the extent to which the Hong Kong customers can be persuaded to embrace the new delivery channel. The finding demonstrated that in Hong Kong, people who have higher income, better education, more sophisticated banking needs and a wired lifestyle are more inclined to adopt Internet banking. A research model, based on the Technology Acceptance Model and Theory of Planned Behaviour, was developed to test the influence of Personal Innovativeness in IT/WWW, Computer Self-efficacy, Attitude, Subjective Norms and Motivation on the adoption of Internet banking. The model was tested using factor analysis and logistic regression. Personal Innovativeness in IT/WWW and Computer Self-efficacy are found with moderating effects on Attitude towards the adoption of Internet banking. Attitude and Motivation were found to positively influence an individual's inclination in Internet banking adoption.

Files in this item

Files Size Format
b15395042.pdf 5.262Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information