A study of hotel website optimization

Pao Yue-kong Library Electronic Theses Database

A study of hotel website optimization

 

Author: Chan, Yau-shing Antony
Title: A study of hotel website optimization
Degree: M.Sc.
Year: 2006
Subject: Hong Kong Polytechnic University -- Dissertations
Hotels -- Computer network resources
Web search engines
Department: School of Hotel and Tourism Management
Pages: viii, 70 leaves : ill. (some col.) ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1926751
URI: http://theses.lib.polyu.edu.hk/handle/200/3323
Abstract: At present, there are many ways which visitors can obtain hotel information from the Internet. In particular, search engines are widely used in online information retrieval. When using search engines to search for information, users usually do not have enough prior knowledge about the domain or URLs for specific hotels. In spite of the growing importance of using search engines for online information search, the existing tourism and hospitality literature has a limited amount, if any, of published articles that examined the website optimization, as well as the optimization of hotel websites. This dissertation reports on a study that attempted to find the appearance of hotel websites on popular search engines with English and Chinese interface by simple queries searching techniques. In addition, this dissertation also presents a way for measuring website optimization, interpreted in terms of hotels and search engines. Hence, this study serves as an introductory attempt to evaluate the results of hotel website optimization with the perspective of users. Empirical evidence did not show the superiority of any special hotel class. Suggestions and future research possibilities are also offered at the end of this dissertation.

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