| Author: | Fan, Kwok-leong, Michael |
| Title: | Study on apple I-phone : technologies and applications |
| Degree: | M.Sc. |
| Year: | 2009 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. iPhone (Smartphone) |
| Department: | Department of Computing |
| Pages: | viii, 73, 2 leaves : ill. ; 30 cm. |
| Language: | English |
| Abstract: | The Apple I-Phone 3G is the current leading Smartphone in the market, both in terms of being the best-selling high-priced Smartphone and in being widely regarded as being the most technologically advanced and having the widest range of downloadable applications. In this dissertation, the Apple I-Phone 3G (specification, technologies, and applications) is compared with a range of the most popular and advanced competitor Smartphones (a: Research In Motion's BlackBerry 8100 Pearl; b: Motorola Q; c: Samsung Blackjack II SGH-i617 and d: Samsung Blackjack SGH-i607). A survey was conducted to identify the satisfaction levels of Smartphone users and their attitudes towards the Apple I-Phone 3G The study group was made up of 100 Smartphone users, 71 being Apple I-Phone 3G users and 29 being users of competing Smartphones. The survey was designed based on the Technology Acceptance Model (TAM) as it offers an explicit and well-established framework of criteria-perceived usefulness (PU), expressing to what degree someone believes that using a technology might contribute to job performance and perceived ease-of-use (PEOU) which relates to how easily a user might acquire the skills to use the system and how easy the system might be to use. The results of the survey suggest that users most appreciate the functions and features of the Apple I-Phone 3G and users agree that Apple I-Phone 3G is the best Smartphone in the market. The study makes some recommendation for both the Apple I-Phone 3G and future research. In particular, it describes what users regard as the weaker areas of Apple I-Phone 3G and makes suggestions as to how Apple Inc might improve the product in those areas. This report has been conducted over a year in a constantly changing Smartphone market. Some portions of the data remain to be analyzed, yet suggestive of a number of future directions for research which the report outlines. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b23181801.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.84 MB | Adobe PDF | View/Open |
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