特許經營模式在移轉性市場的運作因素

Pao Yue-kong Library Electronic Theses Database

特許經營模式在移轉性市場的運作因素

 

Author: 林海鷹
Lam, Hoi-ying
Title: 特許經營模式在移轉性市場的運作因素
Te xu jing ying mo shi zai yi zhuan xing shi chang de yun zuo yin su
Degree: M.B.A.
Year: 2003
Subject: Hong Kong Polytechnic University -- Dissertations
Franchises (Retail trade) -- China
Department: Graduate School of Business
Pages: vi, 52 leaves : ill., charts (some col.) ; 30 cm
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1778701
URI: http://theses.lib.polyu.edu.hk/handle/200/3520
Abstract: 特許經營是現時在國際上流行的營銷模式,由19世紀末期由美國開始,並向歐洲,日本及東南亞各國快速擴張及成長,但此種經營模式在進入一些轉變中之社會時,既有魅力,又有風險,本文分析以特許經營方式進入移轉性市場時對特許商(Franchisers),加盟商(Franchisees)及客戶三方面影響及分析。

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