| Author: | 林海鷹 Lam, Hoi-ying |
| Title: | 特許經營模式在移轉性市場的運作因素 Te xu jing ying mo shi zai yi zhuan xing shi chang de yun zuo yin su |
| Degree: | M.B.A. |
| Year: | 2003 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Franchises (Retail trade) -- China |
| Department: | Graduate School of Business |
| Pages: | vi, 52 leaves : ill., charts (some col.) ; 30 cm |
| Language: | Chinese |
| Abstract: | 特許經營是現時在國際上流行的營銷模式，由19世紀末期由美國開始，並向歐洲，日本及東南亞各國快速擴張及成長，但此種經營模式在進入一些轉變中之社會時，既有魅力，又有風險，本文分析以特許經營方式進入移轉性市場時對特許商（Franchisers）,加盟商（Franchisees）及客戶三方面影響及分析。 |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17787014.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.74 MB | Adobe PDF | View/Open |
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