Use of conjoint analysis to study consumer preferences on a household durable in Southern China

Pao Yue-kong Library Electronic Theses Database

Use of conjoint analysis to study consumer preferences on a household durable in Southern China

 

Author: Chan, Yiu-ping Eddie
Title: Use of conjoint analysis to study consumer preferences on a household durable in Southern China
Degree: M.B.A.
Year: 1998
Subject: Consumers' preferences -- Research -- China -- Guangzhou
Conjoint analysis (Marketing) -- China -- Guangzhou
Consumer behavior -- Mathematical models
Market surveys -- China -- Guangzhou
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: vi, 97, [21] leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1436960
URI: http://theses.lib.polyu.edu.hk/handle/200/3574
Abstract: Nil

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