知識分享對組織商業智慧系統使用行為的影響研究

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知識分享對組織商業智慧系統使用行為的影響研究

 

Author: 盧耀輝
Lu, Yaohui
Title: 知識分享對組織商業智慧系統使用行為的影響研究
Zhi shi fen xiang dui zu zhi shang ye zhi neng xi tong shi yong xing wei de ying xiang yan jiu
Influence of knowledge sharing on usage behavior of business intelligence system in the organizational context
Degree: D.Mgt.
Year: 2008
Subject: Hong Kong Polytechnic University -- Dissertations.
business intelligence.
Department: Graduate School of Business
Pages: xiii, 121 leaves : ill., charts ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2291114
URI: http://theses.lib.polyu.edu.hk/handle/200/3581
Abstract: Faced with increasing globalization, ever-changing customer demands, and intensive market competition, the ability to manage and productively use business intelligence has become one of the most important core competencies necessary for achieving excellence. An increasingly large number of companies are investing their resources in Business Intelligence Systems (BIS), which represent the type of analytical solutions that can empower organizations to generate insights that can trigger such innovations as new product development, marketing campaigns for customer retention and acquisition, add-on sales, cross-selling activities, and the like. BIS implementations are risky decisions that demand tremendous organizational and financial resources. Despite the touted potential, whether organizations can realize the value of implemented BIS is largely contingent upon employee users' ability to apply the systems in extensive, novel and productive manners. Unfortunately, there is limited theoretical understanding about the pre-conditions and mechanisms through which users can attain higher level use of BIS. Towards this end, this study attempts to address this issue from the perspective of extended use and innovative use. Extended use concerns using more of the available features, while innovative use concerns applying the technology in a novel manner. To further conceptualize these higher level usage behaviors in the context of BIS, we review important literature in information system (IS) use, and business intelligence systems, knowledge creation and sharing, and organizational innovation. By viewing BIS use as a knowledge creation process, we synthesize the technology acceptance (TAM) model and the information systems continuance (ISC) model, and develop a theoretical framework that explains the mechanisms through which knowledge sharing promotes users' extended use and innovative use of BIS. We conducted a longitudinal field study to collect the needed quantitative data, at two points of time separated by three months, from eighty-five users of BIS in the Zhejiang Telecom. Since BIS users for each firm are typically a small number of knowledge wokers who perform highly sophisticated and knowledge-intensive tasks, the sample size is realistic and representative to the real world situation. The model was tested using the structural equation model technique of Partial Least Squares (PLS). The results suggest that employees' extended use positively affected their innovative use of BIS. Whether a system is easy to use (i.e. EOU) significantly influenced extended use and perceived usefulness (PU). Perceived usefulness and user satisfaction (SAT) were both determined by confirmation of expectation (COE) about the system. Interestingly, a more detailed examination reveals the differential impact between knowledge sharing with business colleagues and knowledge sharing with IT colleagues, on individual use of BIS. While knowledge from IT colleagues increased individual perception of ease of use, thereby enhancing users' familiarity with the system; knowledge sharing with business colleagues contributed to innovative use and facilitated users' confirmation of expectation about the system. Contrary to extant research of enterprise resource planning (ERP) systems that stress stable and routinized use, PU and SAT did not affect extended use and innovative use in the context of business intelligence systems, suggesting contextual differences in IS usage across different types of technology applications. This study has both theoretical and practical significance in the area of information systems and knowledge sharing. The findings enrich our understanding of IS usage and extend it to the field of business intelligence systems. Meanwhile, although prior research has studied much about the factors that drive knowledge sharing, less is known about the consequences of knowledge sharing. Towards this end, this is one of the first theoretically-grounded studies that look into the impact of knowledge sharing on higher level usage behaviors, as well as the mechanisms that channel such impact. More importantly, the results revealed a nuanced understanding about the differential impact between knowledge sharing with business colleagues and knowledge sharing with technologye colleagues. For practitioners, findings of this study offer useful insights that can be implemented to enhance employees' extended use and innovative use of BIS. While knowledge sharing within- and cross-functional areas (i.e. business and IT) can both cultivate extended use and innovative use, managers should recognize their distinct effect. Such insights permit creation of favorable environments that can foster the needed type of knowledge sharing for achieving higher level use of business intelligence systems.

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