Demographic & attitudinal differences between insurance policyholders & non-policyholders in HK

Pao Yue-kong Library Electronic Theses Database

Demographic & attitudinal differences between insurance policyholders & non-policyholders in HK

 

Author: Chiu, Mei-po Mabel
Title: Demographic & attitudinal differences between insurance policyholders & non-policyholders in HK
Degree: M.B.A.
Year: 1999
Subject: Insurance, Life -- China -- Hong Kong
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: iii, 59, [4] leaves ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1479712
URI: http://theses.lib.polyu.edu.hk/handle/200/365
Abstract: The purpose of this paper is to study the demographic and attitudinal differences between policyholders and non-policyholders in Hong Kong. By using the site survey method, the author has used the findings of the survey to make recommendations on marketing strategies to insurance companies so as to activate the non-policyholders and stimulate the policyholders in buying life insurance. In the first part of this paper, the author has talked about the research objective and methodology of this study. Followed this, we have the findings in terms of different demography, attitudes and the combined effect. In the second last chapter, the author has concluded the paper by making some recommendations on the marketing tactics in different target markets. In the last chapter, the author has suggested some topics to readers for further studies.

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