Strategic alliances of Hong Kong based clothing manufacturing firms

Pao Yue-kong Library Electronic Theses Database

Strategic alliances of Hong Kong based clothing manufacturing firms

 

Author: Chan, Siu-po
Title: Strategic alliances of Hong Kong based clothing manufacturing firms
Year: 1999
Subject: Hong Kong Polytechnic University -- Dissertations
Department: Multi-disciplinary Studies
Institute of Textiles and Clothing
Pages: 89, [28] leaves ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1503021
URI: http://theses.lib.polyu.edu.hk/handle/200/374
Abstract: Strategic alliances are long term cooperative partnerships involving vendors, customers, competitors and industrial related firms that work in the same stream of activities. By combining or coordinating their finance, marketing, production or technological resources, they can increase their competitiveness. Strategic alliances are supposed to provide competitive advantages like lowering costs, increasing business growth, raising financial support, reducing risks and so on. Thus, the author is interested in carrying out a research to examine strategic alliances among Hong Kong based clothing manufacturing firms. The objective of this study is to examine the motives and characteristics of forming strategic alliances among Hong Kong based clothing manufacturing firms which include whether they have formed strategic alliances or will form strategic alliances or have no intention of forming strategic alliances. It is hoped that the result of this research can provide Hong Kong based clothing manufacturing firms more information about the benefits of strategic alliances. 200 sets of questionnaires were sent out to obtain data for this research. The respondent rate is 88 (44%), which could provide solid bases for understanding of strategic alliances among Hong Kong based clothing manufacturing firms. Four hypotheses were set in this research as stated below. H1o: the motive for Hong Kong based clothing manufacturing firms to form strategic alliance is not to remain in the business. H2o: the motive for Hong Kong based clothing manufacturing firms to form strategic alliances is not to increase competitive advantages. H3o: Hong Kong based clothing manufacturing firms is not more likely to form strategic alliances during the economic recession. H4o: It is hypothesized that the major characteristics within strategic alliances are not relationship and cooperation. All of the above stated null hypothesis were rejected. 54% of clothing manufacturing firms formed strategic alliances; 32% of clothing manufacturing firms planned to form strategic alliances in the near future and 14% of clothing manufacturing firms have no intention to form strategic alliances. The three motives associated most with strategic alliances are 'remaining in business', 'increasing competitive advantage' and 'overcoming economic recession'. Also some recommendation listed based on the findings to enhance better relationship in strategic alliances.

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