Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Department of Management | en_US |
| dc.creator | Cheung, Moon-tong | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/3744 | - |
| dc.language | English | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | Product strategy on powder detergent in the China market | en_US |
| dcterms.abstract | This dissertation is intended to have a descriptive study on consumer attitudes towards the powder detergent product attributes at China. As the market is segmented into three segments: economic priced segment, medium priced segment and premium price, the product attributes for each segment to be investigated individually. Part One comprising chapter 2 is dedicated to review the definition, nature and significance of product, product strategy and product attributes. Part two comprising chapter 3 is dedicated to review the current powder detergent market. Chapter 4 is dedicated to discuss the research methodology, research findings, data analysis and limitation. Chapter 5 is dedicated to the final conclusion. | en_US |
| dcterms.extent | 70 leaves : ill. (some col.) ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 1998 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.B.A. | en_US |
| dcterms.LCSH | Detergent industry -- China | en_US |
| dcterms.LCSH | Washing powders | en_US |
| dcterms.LCSH | Product management -- China | en_US |
| dcterms.LCSH | Consumers' preferences -- China | en_US |
| dcterms.LCSH | Consumer behavior -- China | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b14466521.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.29 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/3744