Strategic application of information technology in marketing logistics

Pao Yue-kong Library Electronic Theses Database

Strategic application of information technology in marketing logistics

 

Author: Ng, Sai-shing
Title: Strategic application of information technology in marketing logistics
Degree: M.Sc.
Year: 1994
Subject: Marketing -- Data processing
Physical distribution of goods -- Management
Business logistics
Information technology -- Planning
Hong Kong Polytechnic -- Dissertations
Department: Dept. of Computing
Pages: iii, 97, 16 leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1151334
URI: http://theses.lib.polyu.edu.hk/handle/200/3912
Abstract: Nil

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