Merchandising management in a supply chain context : case study approach

Pao Yue-kong Library Electronic Theses Database

Merchandising management in a supply chain context : case study approach


Author: Chan, So-ching Katherine
Title: Merchandising management in a supply chain context : case study approach
Degree: M.Sc.
Year: 2001
Subject: Textile industry -- China -- Hong Kong -- Case studies
Clothing trade -- China -- Hong Kong -- Case studies
Merchandising -- Case studies
Business logistics -- China -- Hong Kong -- Case studies
Hong Kong Polytechnic University -- Dissertations
Department: Multi-disciplinary Studies
Dept. of Management
Pages: vi, 81 leaves : ill. ; 30 cm
Language: English
InnoPac Record:
Abstract: Merchandising sector is playing an important role in Hong Kong's trade. The scope of merchandising management is now extended to meeting the customers' needs with value-adding activities and collaborative efforts from suppliers. The logistics and value-adding functional aspects in integrating management of upstream suppliers and downstream customers are the supply chain management (SCM) context for the merchandising firm. This project studies the management tasks of merchandising firms in this context. Case study methodology is used for the exploratory and descriptive research work in two merchandising firms which have typical operations in the textiles and clothing industry in Hong Kong. Customers are the ultimate goals of SCM tasks. To sustain its profitability on the supply chain, merchandising firms have to effectively mix and match its suppliers' resources with varying customer environments. This has to be achieved through a lean organization, including the appropriate use of information technology for quick response and diagnosing changes in the environments. This study defines and synthesizes the environments in terms of captive customer markets, speed of product/market changes, as well as a range of supplier relationships governed by cost, power and control. Analytical generalization through study of the interactive relationships has given rise to a revised study framework and some propositions for future research. The study has managerial implications to merchandising firms in Hong Kong, in improving their business-to-business services in the turbulent global economic environment of today.

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