A case study on environmental searching behavior

Pao Yue-kong Library Electronic Theses Database

A case study on environmental searching behavior

 

Author: Sit, Fung-ying
Title: A case study on environmental searching behavior
Degree: M.B.A.
Year: 1998
Subject: Business forecasting -- Case studies
Strategic planning -- Case studies
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: vi, 85 p. : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1425825
URI: http://theses.lib.polyu.edu.hk/handle/200/423
Abstract: This research is primarily concerned with the way companies actually conduct environmental search; the factors affecting their searching behavior and the reasons they perform in that way. The study is in an attempt to explore the difference between the actual environmental scanning behavior and normative behavior and the reasons behind them. The findings showed that scanning environment in customers and competition sector are relatively important. Personal contacts and external communication are more preferable while internal communication is overlooked in some sectors. Respondents believed that almost all factors listed would affect their scanning behavior. It is suggested to extend the study to other industries, other countries such as South East Asia countries. Furthermore, cultural differences as a factor should be considered in future research designs.

Files in this item

Files Size Format
b14258250.pdf 2.552Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information