Production network cluster for Hong Kong property development industry :a supply chain management perspective

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Production network cluster for Hong Kong property development industry :a supply chain management perspective

 

Author: Tse, Kin-nung Otto
Title: Production network cluster for Hong Kong property development industry :a supply chain management perspective
Degree: M.Sc.
Year: 2005
Subject: Hong Kong Polytechnic University -- Dissertations
Real estate business -- China -- Hong Kong
Strategic alliances (Business) -- China -- Hong Kong
Business networks -- China -- Hong Kong
Strategic planning -- China -- Hong Kong
Department: Dept. of Industrial and Systems Engineering
Pages: x, 116, ix, [13] leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1810006
URI: http://theses.lib.polyu.edu.hk/handle/200/4327
Abstract: Real estate plays an indispensable role in the economic development in Hong Kong. Forty thousand new households are formed each year. Also, living conditions and living space-per-person still have much room for improvement. The potential demand for first-time purchases and trade-ups remains considerable. There are still extensive opportunities for the development of the property development sector. Property developers realize the need of the better way for handling of its' business partners relationship in order to gain competitive advantage and survival in the market. This dissertation proposes a Production Network Cluster Model (PNC Model) that can structure / workflow realign out of a group of firms in Property Development Industry of Hong Kong to improve the efficiency of the production function, under the defined circumstances of organization that encourages strategic alliance among key actors to share cost, risk, and profit of business operation. Within the boundary of PNC model shall be able to articulate perceived value from customer, to perform activities that generate value for customer, and initiate exchange relationship that promotes individual's strength through unity. A questionnaire survey methodology is adopted to define the organization rival position and capability gap, the survey data also provides insights for selection of governance mechanism of strategic partner. The survey data is further polarized by Quality Function Deployment Method (QFD) that enables to translate the intangible voice of the sponsor for the requirement on capability and value contribution of strategic partner. QFD is only a unit of measure regulating inputs flowing into the system in a way used to transform into activities that create value to customer. According to the Empirical Driven Research Paradigm as proposed by Chung W C [2001] knowledge in case study can be captured to guide the formulation of an intervention strategy. By putting the research development effort directly into the business environment. It overcomes the problems associated with translating a generic theory for the own situation that makes the implementation of a best practice. Hong Kong property developer can adopt a successful strategy by running base upon strategic alliance operation in a small business unit of certain similar characteristics should increase the satisfaction level and benefit to parent corporation. A PNC model is proposed by replication of best practice for strategic alliance strategy of a small business unit that enables to articulate perceived value from customer, to perform activities that generate value for customer and profit of business operation. In summary the PNC model is a tool to develop strategic alliance strategy that allows organizations to reap the benefits of vertical integrated organization without associated bureaucratic costs.

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