The critical success factors of Hong Kong property developers : any management theory behind?

Pao Yue-kong Library Electronic Theses Database

The critical success factors of Hong Kong property developers : any management theory behind?

 

Author: Wong, Bruce Chun-cheong
Title: The critical success factors of Hong Kong property developers : any management theory behind?
Degree: M.B.A.
Year: 1994
Subject: Real estate business -- China -- Hong Kong
Real property -- China -- Hong Kong
Hong Kong Polytechnic -- Dissertations
Department: Dept. of Management
Pages: 77 leaves : ill. (some col.) ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1152511
URI: http://theses.lib.polyu.edu.hk/handle/200/441
Abstract: The dramatic success stories of the Hong Kong property developers in the 1980s had impressed a lot of people. Since then, the stocks of these companies had become the most active in the trading house of the Stock Exchange. The success of these property developers not only brought a fortune to many investors in the stock market, but also led a lot of speculators to earn their first million, or even their first billion, in the trading of residential properties. This research study is to initiate discussion of the topic : Was the success of the Hong Kong developers in the 1980s resulted from their successful application of management theories and practices? In tackling this question, my research study will aim at exploring the critical success factors of the Hong Kong property developers. The study will also address at the question " Is there any management theory behind their success ?" In this study, property developers are broadly divided into three categories in accordance to their financial performance, they are namely above-average performers, average performers, and below-average performers. And to reveal the critical success factors, companies were analysed in the areas of the corporate strategies, marketing strategies and financial strategies. In the final analysis of research results, the conclusion is that the above-average performers excelled the other companies because of their awareness of the political, economical, governmental, and socio-demographical environment, and their well-planned application of corporate strategies and marketing strategies. However, there was insufficient data to correlate the financial strategies with the financial performance of these companies. But nevertheless, based on the research results, it is obvious to conclude that the success of the Hong Kong property developers in the 1980s was the consequence of a successful blend of planning and implementation of corporate strategies as well as marketing strategies.

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