韓語導遊工作滿意度調查研究 : 以中國華東地區為調查區域

Pao Yue-kong Library Electronic Theses Database

韓語導遊工作滿意度調查研究 : 以中國華東地區為調查區域

 

Author: 全順蘭
Quan, Shunlan
Title: 韓語導遊工作滿意度調查研究 : 以中國華東地區為調查區域
Han yu dao you gong zuo man yi du diao cha yan jiu : yi Zhongguo Hua dong di qu wei diao cha qu yu
An investigation of Korean tour guides' job satisfaction : the case of travel agencies in East China area
Degree: M.Sc.
Year: 2006
Subject: Hong Kong Polytechnic University -- Dissertations.
Tour guides (Persons) -- China.
Department: School of Hotel and Tourism Management
Pages: xiii, 130 leaves : charts ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1986329
URI: http://theses.lib.polyu.edu.hk/handle/200/4612
Abstract: This study is about Korean language tour guides who have at least six months of work experience in the East China region including Shanghai and Hangzhou. The work is focused on the investigation of the tour guides' job satisfaction and factors affecting their job satisfaction and turnover intention. High employee turnover in the travel industry has become one of the major concerns for travel agency managers. Many studies have found that turnover is related to job satisfaction and the importance of job facets perceived by employees. The study examines the relationship between demographic characteristics of travel guides and job satisfaction, and also examines the importance of job related factors. Data were collected through questionnaires. Frequency distributions, Factor analysis, Bivariate, Regression independent-samples t-test and one-way ANOVA were used to analyze the data. The study findings show that there are significant differences between demographic variables of travel guides and the six Job Descriptive Index (JDI) categories. It is suggested that training and development programmes, particularly for newcomers and well-educated travel guides, and a total quality management approach may help improve job satisfaction with the job. Through the findings in the study it is suggested that travel agencies could shorten the gaps to promote job satisfaction and minimize the turnover intention by optimizing human resources strategies in recruiting new travel guides, advocating life-long profession and building ideal working environment.

Files in this item

Files Size Format
b19863299.pdf 14.63Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information