OEM to ODM/OBM development in consumer electronics manufacturing industry in Hong Kong

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OEM to ODM/OBM development in consumer electronics manufacturing industry in Hong Kong

 

Author: Lui, Ka-man Raymond
Title: OEM to ODM/OBM development in consumer electronics manufacturing industry in Hong Kong
Year: 2004
Subject: Hong Kong Polytechnic University -- Dissertations
Manufactures -- China -- Hong Kong
Electronic industries -- China -- Hong Kong
Department: Graduate School of Business
Pages: 128 leaves : ill. (some col.) ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1781586
URI: http://theses.lib.polyu.edu.hk/handle/200/4788
Abstract: To remain competitive, Hong Kong companies are advised to give up the Original Equipment Manufacture (OEM) production by developing the original design manufacture (ODM) services and own brand manufacture (OBM) products. In order to analyze the development process and difficulties faced by the companies, an analytical framework is developed with a particular focus on the consumer electronics manufacturing industry. Through the case studies of three companies in Hong Kong, the findings are used to compare with the assumptions suggested in the analytical framework and finally, the analytical framework is revised to reflect the realistic situations of the industry.

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