| Author: | Kwee, Kwan-ting Tom |
| Title: | The substitutability between Hong Kong Disneyland and theme parks in the Pearl River Delta |
| Degree: | M.Sc. |
| Year: | 2005 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Amusement parks -- China -- Hong Kong Amusement parks -- China -- Pearl River Delta Disneyland (Hong Kong) |
| Department: | School of Hotel and Tourism Management |
| Pages: | viii, 152 leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | Hong Kong Disneyland will be the newest theme park to open in Hong Kong in September 2005. Most people have very high expectations for the theme park with the target visitors being Hong Kong residents and Chinese tourists (especially Guangdong tourists). However, there are already several theme parks in the Pearl River Delta region. This study examines the substitutability between Hong Kong Disneyland and two well known theme parks in the Pearl River Delta, namely: Hong Kong Ocean Park; and Happy Kingdom, in Shenzhen. These parks are different in nature and theming. In this research study, I drew a comparison between preferences of Hong Kong residents and Guangdong residents for three theme parks. It was found that most people preferred to visit Hong Kong Disneyland rather than Ocean Park and Happy Kingdom due to their curiosity for the new theme park in Hong Kong. However, it was found that Hong Kong Disneyland was not a direct substitute for the other two theme parks. It was because each of them had their own positioning and unique characteristics. Visitors will continue to go to other theme parks after the opening of Hong Kong Disneyland. It is similar to selecting a fast food restaurant with various choices available in the market and with each business targeting consumers' specific needs. The critical point is that Ocean Park and Happy Kingdom should differentiate their products from Hong Kong Disneyland. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b18182318.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 5.28 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/4932