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DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creator孫秋蕾-
dc.creatorSun, Qiulei-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/5251-
dc.languageChineseen_US
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.title研究和分析来苏客人选择酒店的因素en_US
dc.titleYan jiu he fen xi lai Su ke ren xuan ze jiu dian de yin suen_US
dcterms.abstractWith the rapid development of the hotel industry in Suzhou, the number of star rated hotels has increased gradually in past years. Since the competition among hotels is becoming increasingly intense, hotel operators must understand how guests make their hotel choices. Better communication programs can be developed to increase hotel occupancy and revenue. The purpose of this study was to investigate the factors that influence guest' choice of hotel in Suzhou. Six 4 to 5 star hotels were selected for this study. Data were collected from business guests who stayed in the participating hotels during the survey period. Factor analysis was used to reveal the underlying dimensions of the influencing factors. T-tests and ANOVA tests were used to explore differences between first-time and repeat guests. Differences among demographic groups were also assessed. The results should provide valuable information to hotel operators in Suzhou. Among the 41 attributes investigated, sanitation, services quality and security are still the most important elements. Besides, most respondents attached great importance to network facilities, on-line booking and hotel image, especially for frequent or high income respondents.en_US
dcterms.alternativeAnalysis the factors to influence guests in selecting a hotel in Suzhou-
dcterms.extent78 leaves : charts ; 30 cm.en_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued2006en_US
dcterms.educationalLevelAll Masteren_US
dcterms.educationalLevelM.Sc.en_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertations.en_US
dcterms.LCSHConsumer satisfaction.en_US
dcterms.LCSHHotel management -- China -- Suzhou (Jiangsu Sheng)en_US
dcterms.accessRightsrestricted accessen_US

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Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/5251