Analysis of international sporting goods market competition and strategies in the Asia/Pacific region with emphasis on competitive advantage towards market leadership

Pao Yue-kong Library Electronic Theses Database

Analysis of international sporting goods market competition and strategies in the Asia/Pacific region with emphasis on competitive advantage towards market leadership

 

Author: Wong, Po-cheong
Title: Analysis of international sporting goods market competition and strategies in the Asia/Pacific region with emphasis on competitive advantage towards market leadership
Degree: M.B.A.
Year: 2001
Subject: Hong Kong Polytechnic University -- Dissertations
Sporting goods -- Asia
Sporting goods -- Pacific Area
Marketing -- Asia -- Management
Marketing -- Pacific Area -- Management
Strategic planning -- Asia
Strategic planning -- Pacific Area
Department: Dept. of Management
Pages: 54 leaves : col. ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1611627
URI: http://theses.lib.polyu.edu.hk/handle/200/531
Abstract: Research on competitive strategy by Michael E. Porter has bridged the economic theories and management practices in the marketplace and defined a fundamental understanding of competition. This project adopts the "Five Forces Framework" to identify the competitive forces affecting the international sporting goods industry. A thorough overview on the industry structure, product segments and geographical split is performed. The core part of this case study is focussed on the top three international sporting goods marketers with particular emphasis on corporate strength and strategy. The conclusion is drawn after incorporating the competitive strategies of all three market players in terms of similarity, practicality and effectiveness.

Files in this item

Files Size Format
b16116276.pdf 4.630Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information