Comparison of E-commerce Websites : a study of hotel websites in mainland China and the United States

Pao Yue-kong Library Electronic Theses Database

Comparison of E-commerce Websites : a study of hotel websites in mainland China and the United States

 

Author: Ho, Kam-pui Daniel
Title: Comparison of E-commerce Websites : a study of hotel websites in mainland China and the United States
Degree: M.Sc.
Year: 2005
Subject: Hong Kong Polytechnic University -- Dissertations
Web sites -- China -- Case studies
Web sites -- United States -- Case studies
Electronic commerce -- China -- Case studies
Electronic commerce -- United States -- Case studies
Hotels -- Marketing
Department: Dept. of Computing
Pages: 102 leaves : ill. (some col.) ; 30 cm.
InnoPac Record: http://library.polyu.edu.hk/record=b1835546
URI: http://theses.lib.polyu.edu.hk/handle/200/5486
Abstract: For purpose of this research is to compare the content of Mainland China and the United States hotel websites by identifying the predominant features on these sites. A model measurement was developed to measure the hotel websites'performance in terms of information quality. The research was based on a conceptual framework of hotel website components including technology and reliability, promotion and marketing, service and information, quality of overall satisfaction and future prospect of website. Thirty-eight website attributes were future developed from the five components. The main thrust of this project is to discuss a survey of 60 hotels (30 from Mainland China, 30 from the United States). The research commenced with total of 41 qualify interviewer who were asked to rate the importance of the attributes. Next, the attributes were used to measure the performance of the websites and a performance score was produced for each website. (Performance compare, results, conclusion)

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