Strategy formulation in the retail sector under economic crisis conditions

Pao Yue-kong Library Electronic Theses Database

Strategy formulation in the retail sector under economic crisis conditions

 

Author: Wong, Yuk-hing
Title: Strategy formulation in the retail sector under economic crisis conditions
Degree: D.B.A.
Year: 2005
Subject: Hong Kong Polytechnic University -- Dissertations
Retail trade -- Management
Strategic planning
Business planning
Department: Graduate School of Business
Pages: ix, 164 leaves : ill. ; 30 cm.
InnoPac Record: http://library.polyu.edu.hk/record=b1841496
URI: http://theses.lib.polyu.edu.hk/handle/200/5495
Abstract: The objective of this research was to find out how small and medium sized retail firms in Hong Kong operated and responded to economic changes. It also sought to determine if retail firms' resources and capabilities were related to their ability to thrive and achieve their goals through strategic adaptation to changing circumstances. The relevant research literature related to strategy formulation, planning, and economic crisis management was reviewed. It was also devoted to the examination of the most critical and key strategies firms employed to cope with economic crises.
In this research qualitative research was carried out to acquire an in-depth understanding of how the small and medium sized Hong Kong retail firms coped with the economic crises. Eight small and medium sized firms were selected from different trades in Hong Kong's retail sector, to find out how and what they did to cope with the major economic downturn during the Asian Financial Crisis that began in 1998 and the SARS epidemic (February 2003 to June 2003). The findings of this research suggested that three out of the eight firms could cope successfully and survived both the short and long term economic crises. They could minimize risk while maximize the opportunities for profit in the two economic crises. The other five firms were found facing extremely difficult conditions in attempting to conduct their businesses.

Files in this item

Files Size Format
b18414965.pdf 6.626Mb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information