Contact management system for sales staff based on CRM

Pao Yue-kong Library Electronic Theses Database

Contact management system for sales staff based on CRM

 

Author: Ma, Chong-chao
Title: Contact management system for sales staff based on CRM
Degree: M.Sc.
Year: 2005
Subject: Hong Kong Polytechnic University -- Dissertations
Customer relations -- Management
Relationship marketing
Department: Dept. of Computing
Pages: 61, 11 leaves : ill. ; 30 cm.
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1834235
URI: http://theses.lib.polyu.edu.hk/handle/200/5543
Abstract: CRM is a very important business strategy in today's companies, and most of big and international companies have already used CRM to manage their own customers, sales and services. To Small to Mid-size Business (SMB), CRM software can also help them to contact customers in time and effectively. But for some reasons like understanding of management, cost, sales staff training, functions of CRM software, operational barrier after service and so on, most of SMBs have not used CRM yet. In this dissertation, a Contact Management System (CMS) will be developed to help sales staffs acquire more customers. And CMS will focus on SMBs in IT & IS consulting and service industry.

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