| Author: | Ma, Chong-chao |
| Title: | Contact management system for sales staff based on CRM |
| Degree: | M.Sc. |
| Year: | 2005 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Customer relations -- Management Relationship marketing |
| Department: | Department of Computing |
| Pages: | 61, 11 leaves : ill. ; 30 cm. |
| Language: | English |
| Abstract: | CRM is a very important business strategy in today's companies, and most of big and international companies have already used CRM to manage their own customers, sales and services. To Small to Mid-size Business (SMB), CRM software can also help them to contact customers in time and effectively. But for some reasons like understanding of management, cost, sales staff training, functions of CRM software, operational barrier after service and so on, most of SMBs have not used CRM yet. In this dissertation, a Contact Management System (CMS) will be developed to help sales staffs acquire more customers. And CMS will focus on SMBs in IT & IS consulting and service industry. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b18342358.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 4.34 MB | Adobe PDF | View/Open |
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