| Author: | Zhang, Song |
| Title: | The establishment of media Unified Communication Management (UCM) to improve the media customer services |
| Degree: | M.Sc. |
| Year: | 2010 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Mass media -- Customer services Customer relations -- Technological innovations. |
| Department: | Department of Computing |
| Pages: | x, 138 leaves : ill. (some col.) ; 30 cm. |
| Language: | English |
| Abstract: | Through the investigation about customer communication technology application status and customer service business status of domestic traditional media, the dissertation summarized a series of problems like the communication system isolated, non-unified management, and so on. Then along with the current customer communication technology applied in traditional media, it also caused the customer management separated, customer service scattered, and other related problems. In the premise of maintaining the existing systems and business stability, we have designed Unified Communication Management (UCM) to solve the customer communication related problems, and built the UCM technical architecture. Then based on UCM established Unified customer management to solve customer management problems, and introduce the Unified customer management technical architecture. Finally, with Unified customer management technical architecture being applied into media customer services business, while solving the related problems. we also open up new business opportunities and room for development for media customer services. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b23530868.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 12.07 MB | Adobe PDF | View/Open |
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