济型连锁酒店选址评测模型的建立 : 以中国一线城市为例

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济型连锁酒店选址评测模型的建立 : 以中国一线城市为例

 

Author: 庞林
Pang, Lin
Title: 济型连锁酒店选址评测模型的建立 : 以中国一线城市为例
Jing ji xing lian suo jiu dian xuan zhi ping ce mo xing de jian li : yi Zhongguo yi xian cheng shi wei li
Degree: M.Sc.
Year: 2011
Subject: Hong Kong Polytechnic University -- Dissertations
Hotel chains -- China
Department: School of Hotel and Tourism Management
Pages: 47 leaves : ill., charts ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2463007
URI: http://theses.lib.polyu.edu.hk/handle/200/6374
Abstract: 在中国经济型连锁酒店行业蓬勃发展的今天,大量经济型连锁酒店品牌开始迅速扩张,试图以绝对数量换取利润,但盲目的投入不一定达到预期的产出, 使得投资者纷纷驻足观望、犹豫不决,导致行业发展的不稳定。经济型连锁酒 店的开发选址工作更是成为这个行业中的发展瓶颈,其中尤以开发选址工作中 对物业项目的合理评估为难题。 因此,如果经济型连锁酒店能解决好选址评估的问题,就有更大把握找寻 到符合未来经营预期的物业选址,一定程度上可以解决经济型酒店可靠稳定经 营的问题。本文笔者主要通过对经济型连锁酒店选址影响因素的研究,细分各 个要素,通过分发住客问卷的形式,来收集信息。在经过系统的SPSS分析之后, 结合笔者对专家访问的实际工作经验,以及大量的文献资料,权衡各个要素所 占比重,建立一个量化模型用以评估物业选址。籍以该评测模型给经济型连锁 酒店开发工作提供一定的实际工作依据。

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